In today’s highly competitive marketplace, you need a real estate company that can set you apart from the competition.

 

Prudential New Jersey Properties pioneers the industry’s best practices. Our exclusive points of difference are extensive:

• Prudential Brand Recognition
• Strong, Accessible Management/Infrastructure
• Entrepreneurial Spirit and Strong “Family Atmosphere”
• Quality Sales Force Developed in Smaller Offices with Team Culture
• Highest Average Sale Price for a National Franchise
• Prudential Relocation Management
• Award-Winning In-House Relocation Department
• Comprehensive Marketing Strategy comprising:
  • Global Marketing System Combining Online and Offline Media
  • Print-on-Demand Direct Mail and Collateral Products with 24-Hour Turnaround
  • Local, Regional and National Advertising
  • Targeted, Direct-Mail Campaign
• Online Seller Advantage (OSA) – Prudential Real Estate’s Proprietary Technology Solution
• True Full-Service in a Values-Based Culture
• Quality Service Certification Standards of Customer Care
• Award-Winning In-House Marketing Department
• In-House Technology Department
• One-Stop Service from Our Family of Services Companies (Mortgage, Title, Insurance, Home Warranty)
• In-House, National and Regional Training/Education Department
• eTeam – eCertified Agents for Real Time Lead Response
• Fine Homes & New Homes Marketing Divisions
• Prudential Value Range Marketing
• Referral Associates of New Jersey

 

Technology: The Prudential Real Estate network provides a host of high-tech tools to support its Sales Associates, including:

• PREA Center – A private real estate business portal offering 24/7 access to our Network’s products and services and industry news.
• Prudential.com – This site offers a variety of useful real estate tools and information. It is also the home of the Prudential Real Estate Platform.
• Online Advantage – Prudential Real Estate’s In-Line Media Strategy leverages the power of Online Advantage solutions and uses offline media such as television and print to drive consumers to Prudential.com and to Prudential Real Estate affiliates’ listings. This innovative technology tool provides consumers with automatic updates on price changes, new listings and other valuable information. The strategy includes many new web alliances, online media partners and consumer resources, including value-range estimates and property and environmental profiles. No one offers such a comprehensive lineup of integrated, online alliances and resources. The Prudential In-Line Media Strategy places us on the industry’s most popular web portals, in front of millions of consumers, offering the listings, resources and information they want most

 

Web Platforms:

 

 

 

The following is a list of 2010 training dates being offered by the marketing department for both new and seasoned PNJP agents. 

Class Descriptions: 

 

This class is designed for agents who are new to real estate as well as those who might have industry experience but are new to our company. Content includes introduction to branding and real estate marketing in the 21st century; Prudential brand stats and brief competitive analysis; Prudential New Jersey Properties’ history and points of difference; the role of PNJP’s marketing department; social media including blogs, Facebook, LinkedIn, Twitter, Trulia Voices; professional photography and video; the PrudentialNewJersey.com platform; SEO/SEM; PNJP marketing tools including OnlineOffice, Website Wizard, Xpressdocs, ToolkitCMA and PREA Center.  

 

While the experienced agent might think the scope of their knowledge is beyond some of our content, we believe the marketing overview class gives all agents who are new to PNJP a vital, working knowledge of our best practices and thereby empowers them to use our specific tools and systems to manage and grow their business. 

 

New Agent Marketing Follow-Up: 

With so much content presented in the six-hour marketing overview, we recognized the need for a follow-up session that gives the same group of new agents the ability to reconnect with the marketing department after they’ve had some time to work with our tools and identify their issues and questions. The marketing department comes to this session without an agenda but rather allows our attendees to drive the content during an open Q&A. We bring our laptop and projector and we’re online for the entire session but all agents are invited to bring their laptops as well.  

 

Marketing Review for Experienced Prudential New Jersey Properties Agents: 

This class is a “refresher course” for any PNJP agent who has been with our company for more than a year. With so many new marketing tools and systems introduced regularly at PNJP, we recognize the need for a session that addresses the working, experienced agent who might have missed the fundamentals of one or more initiatives important to their business. The marketing department will come to this session with a loose agenda but will welcome agent-driven content. Key topics will include the PrudentialNewJersey.com platform, OnlineOffice, Website Wizard, SEO/SEM and social media. Agent laptops are welcome but not required. 

 

 

Courses On-Line on PREA Center’s LearnCenter: 

• Action Pack for Success 1 Business Management - The Action Pack for Success is a collection of some of the best real estate sales professional business strategies ever offered in the real estate industry, and is designed to help you build the basic skills and knowledge necessary to succeed. Prior to beginning the course, down load the course materials from the Resource Library - Action Pack Business Management.
• Action Pack for Success 2 Psychology of Selling - People function in different ways.  Once you understand the psychology of who you are and who your clients are, you will find it much easier to work with people of various behavioral styles.  Prior to beginning this course, please download Action Pack 2 Psychology of Selling participant guide and the Behavioral Profile in the Resource Library. 
• Action Pack for Success 3 Developing Sales Skills - Selling is an orderly process of uncovering the needs of buyers and sellers and finding practical solutions to meet those needs. This course will teach you skills to develop smooth-flowing dialogues and build confidence in your ability to help people make good buying and selling decisions. Prior to starting the course, download course materials in the Resource Library, AP 3 Developing Sales Skills.
• Action Pack for Success 4 Prospecting - In this module you will create a prospecting script for an Ask 25 contact, use the Memory Jogger to collect names for a sphere of influence of list, and create a script for a sphere of influence contact to secure qualified prospects.  Be sure to download the participant guide AP4 Prospecting in the Resource Library.       
• Action Pack for Success 5 FSBO and Expired Listings - The For Sale By Owner and Expired Listing are among the most challenging, yet rewarding areas of prospecting.  Each can be an immediate source of business.  Your challenge will be to determine if and how you can best help them and implement a plan for making contact and follow up.  Please download the participant materials in the Resource Library prior to starting this course.  Action Pack 5 FSBO and Expired listings and the Action Pack 5 Scripts. 
• Action Pack for Success 6 Territory Management - Territory management activities can result in both immediate and long-term business.  Your goal is to establish yourself as the "expert for real estate" in your territory.  In this module you will list criteria for selecting a territory and formulate a plan for contacting homeowners in order to obtain more business from buyers and sellers.  Please download the participant guide in the Resource Library before starting this module.
• Action Pack for Success 7 The Homeselling System - This course has been replaced by the Power Listing Strategies course.  See course catalog.
• Action Pack for Success 8 The Listing Process - This course has been replaced by the Power Listing Strategies course.  See course catalog. 
• Action Pack for Success 9 Marketing and Servicing Strategies - Once a signed listing agreement is secured, the job of the sales professional falls into two categories:  Marketing and Servicing.  In this course you will explore and implement strategies to create a customized marketing plan of activities designed to get the property sold.  Download the participant materials in the Resource Library. 
• Action Pack for Success 10 Open House - An open house serves as both a marketing tool and a prospecting tool.  At the conclusion of this course you will be able to apply criteria to select an open house, follow the open house checklist to prepare for an open house event, and use the Approach/Assess/Ask process to secure appointments with open house visitors.  Course includes handy open house scripts.  Please download the participant guide in the Resource Library, AP10 Open House. 
• Action Pack for Success 13 Selecting and Showing Property - The property selection and showing process is a continuation of the homefinding consultation with the buyer.  At the conclusion of this course, you will be able to apply criteria for selecting and showing property, conduct a showing appointment, ask closing questions, and create a CRIAC in order to overcome objections and obtain the buying decision. 
• Action Pack for Success 14 Presenting and Negotiating the Offer - All of your efforts in working with buyers and sellers point toward one objective - bringing buyers and sellers together in a meeting of the minds that will satisfy the real estate needs of both parties.  To make that happen, you need to be skilled in presenting and negotiating the offer.  At the conclusion of this course you will be able to apply strategies to present an offer to purchase, create a negotiation plan, and use CRIAC in order to overcome negotiating objections and finalize the agreement.  Please download the participant workbook and scripts in the LearnCenter Resource library, Action Pack 14 prior to beginning this course. 
• Collaborative Selling Questioning Techniques - In this course you will utilize a combination of situation, problem, consequence, and solution-centered questions in order to effectively clarify client needs and motivation.  The end result of mastering these questioning techniques is increased sales, increased client loyalty, and a positive self-image. 
•  eCertified®2.0 Designation.  In order to compete in today's market, it is critical to have eCommerce visibility and differentiation to attract technology-savvy consumers. The eCertified® 2.0 Designation offers both visibility and differentiation to help you compete as the trusted specialist required by today's consumer.  Once the designation is obtained, you can then place the eCertified®2.0 logo on your business cards and have access to exclusive press releases and ads from the Online PR Kit.  Achieving the designation requires completion of four self-paced Web-Based Training modules.  eCertified®2.0 replaces the program formerly offered through ExamWeb.
• eCertified®2.0 Module 1 - The Modern Consumer.  In this module you will examine market research of home buyers and sellers, how buyers find properties, and why and how sellers choose a real estate sales professional in order to earn more business.    
• eCertified®2.0 Module 2 - Essential Technology for Real Estate.  As the technology industry develops exciting new tools, sales professionals must have a plan to consistently take advantage of the latest mobility, communications and data management tools. This module is designed to help you create a plan for purchasing and implementing modern hardware to support your business. 
• eCertified®2.0 Module 3 - Internet Prospecting.  This module is designed to help sales professionals prospect and capture new business using the Internet. We will focus on creating a daily, proactive approach to prospecting on the web, by targeting consumers who are already interested in buying and selling real estate. You will learn how to incorporate some of Prudential’s key prospecting tools, such as the Online Seller AdvantageSM, and implement a consistent follow-up plan using everyday features of contact management in order to create an online prospecting strategy that is sustainable and sensible. 
• eCertified 2.0® Module 4 - Social Networking. This is the final module to earn the eCertified 2.0® designation. This module is designed to teach real estate sales professionals how to develop, implement and manage a social networking strategy to grow their business.  As the Web 2.0 world of blogging, social networking and online interactivity expands rapidly, the opportunity for real estate sales professionals to build and maintain customer relationships is greater than ever.  This module will provide the fundamental building blocks for using social networking to generate new business referrals and repeat business using these exciting outevent tools.
• Effectively Serving the Asian Pacific American Housing Market.  This is one couse in a series of courses needed to earn the Asian Real Estate Association of American (AREAA) designation.  Completion of this course qualifies you for membership in AREAA. This course focuses on providing practical, day-to-day information in order to assist you in creating an actionable business plaqn for effectively servicing the growing Asian American community. 
• How to Ask for Referrals.  A fundamental rule of sales is you have to ask to get, and that's certainly true for referrals. In this course we provide you with sample scripts to put you more at ease, and help you build confidence in asking for referrals.  Download the scripts in Word and MP3 in the Prudential University LearnCenter Resource Library. 
• Online Buyer Advantage 1 - Orientation - This course provides an in-depth overview of the Online Buyer Advantage. To receive credit for the OBA Certification, you will need to complete this session as well as sessions 2 and 3. 
• Online Buyer Advantage 2 - Desktop - This is the second module in a three-part series. In order to earn the OBA Certification, you must complete all three modules. This module focuses on the Desktop, the tool that allows you to efficiently manage and assist consumers in the purchase or sale of real estate. 
• Online Buyer Advantage 3 - Customer Activity Filter - This is the third module in a three-part series. This course is designed for sales professionals participating on the OBA eTeam. You will learn how to use the Desktop tool to identify specific customer activity and follow-up strategy that fits the customer's specific needs. Engage in meaningful interaction with the customer using the OBA Desktop functionality. This course is part of the sales professional OBA certification series. 
• Online Buyer Advantage for Brokers and Customer Account Managers 2 - This course will help you identify key factors for OBA success and best practices for implementing and managing OBA in your office.   
• Online Buyer Advantage for Brokers and Customer Account Managers 3 - This course is designed to assist you with Desktop procedures for effectively assigning OBA leads to your eTeam. 
• Online Buyer Advantage for Broker and Customer Account Managers 4 - This course focuses on effective strategies for managing your eTeam. Learn how to setup effective accountability measures to improve conversions and use the Desktop Reports for managing your eTeam’s performance. 
• Online Seller Advantage (OSA) for Managers - This course outlines the role and responsibilities of the OSA manager and gives detailed instructions on how to troubleshoot OSA related issues to assist your sales team.  
• Online Seller Advantage for Sales Professionals - This course is designed for sales professionals to learn how to effectively implement the OSA tool. Learn step-by-step instructions on how to use the tool and present it's components at a listing appointment that will differentiate you from the competitions. Set-up your sellers to receive the Listing Activity eMail to gain customer loyalty, and create exciting selling opportunities through OSA's unique online marketing..
• Online Seller Advantage: Power Up with Customer for Life - Discover how to stay in touch with past customers and sellers and promote your value using the latest addition to OSA. This course gives an overview of the customer for Life enhancement with step-by-step instructions. Prerequisite: Online Seller Advantage for Sales Professionals. 
• Power Listing Strategies - This course is designed to maximize your personal success with listings utilizing the Prudential Real Estate Homeselling Proposal.  Prior to beginning the course it is recommended that you download the Homeselling Proposal from PREA Center or purchase a copy through Merrill.  Also download Module 8 Action Pack The Listing Process, and the Power Listing Strategies Scripts. This course replaces Modules 7 and 8 Action Pack for Success.
• Pricing Strategies - Absorption Rate Analysis - Pricing is a fundamental skill for all real estate sales professionals.  To price a home properly and achieve a timely sale, you need to anticipate the market and get in front of it.  In this course you will learn how to analyze and identify trends in your market's listing inventory absorption rate, and utilize a sample script to describe absorption rate to clients in order to properly price homes and position properties to sell quicker.  Please download the participant guide and script in the Resource Library prior to beginning the course.  
• Profit Planning for Experienced Sales Professionals - When you fail to plan, you plan to fail.  This business planning course was created especially for experienced sales professionals. In this course you will complete a 12-month history, prepare a situation analysis, develop and record profit plan goals and strategies in order to complete your profit plan, and create a roadmap to success.  Have this information at hand prior to beginning the course: 12-month total listings taken, listings sold, buyer-controlled sales, and 1099 income.   
• Prudential Military Advantage Program - Prudential Military Advantage Program  gives sales professionals working in military markets an exclusive campaign designed to generate business and meet the needs of military personnel and their families. 
• Prudential Value Range Marketing(sm) Instroduction and Overview - This exclusive marketing program is an alternative to traditional fixed price marketing that offers properties for sale in a price range. Learn how the program works and how to implement the program to help you market and sell more properties.
• Sales Professional What If Analysis - An Excel based business planning tool for experienced sales professionals.  A central aspect of planning is the ability to create a What If Analysis to explore the results of making relatively minor changes to your income and production goals.  The benefit of the What If Analysis is that sales professionals can apply and test an unlimited number of scenarios prior to finalizing their production and income goals.